Razer, in partnership with Conversation International, set out to save 100,000 trees through their Sneki Snake campaign. Gamers being gamers, we can't help but be laser-focused when we see an objective. In two months, the goal of 100,000 saved trees, was achieved. GGEZ. As of now, because of the popularity of the Sneki Snake mascot, the total saved trees are nearing the 150,000 mark - that's 600 acres of forest. That's a lot of oxygen.
To celebrate, and I guess because gamers doing gamer things, Razer decided to up the target. Razer is now targeting a total of 1,000,000 saved trees. That's literally 10 times larger than the original target. With every new milestone, until they reach the 1M goal, new Sneki Snake merch will be released. The next milestones are 250,000, 500,000, and 750,000 trees.
"The support for our #GoGreenWithRazer campaign, led by Sneki Snek, has been truly insane. We thought it would take some time to save 100,000 trees, but we have smashed that target in less than 2 months and are well on the way to the next target of 250,000 trees. So we decided to be more ambitious in protecting the nature together with our community and Sneki Snek by extending the target to 1 million trees. The more trees we save, the more we protect the nature and wildlife that depends on it for survival.
- Min-Liang Tan, Razer Co-Founder and CEO
Sneki Snake is incredibly popular! So much so that people are getting Sneki Snake tatts and they look AMAZING!
How does the campaign work? Essentially, a portion of the proceeds goes to Conservation International to save 10 trees.
If you want to contribute to the cause, head on over to the Razer website and buy yourself some Sneki merch!