Ubisoft's Just Dance and Reebok are partnering up to release an exclusive map in Just Dance!
The map is exercise-focused, designed to challenge players with a routine that mixes up vintage dance moves and some more contemporary moves.
“The gaming and sporting goods industry have a lot in common when it comes to values and goals – innovation, creativity, exploration, performance, and the desire to connect with the Gen Z audience. Staying true to our brand purpose of ‘Life Is Not A Spectator Sport’, we decided to partner up with Just Dance to promote our common goal towards human movement and wellness. We are excited, and we look forward to hearing what our audience has to say about this fun and engaging collaboration.”
Laurent Fricker, Reebok Senior Director Product Footwear.
The map features a new track by Domino Saints, “My Way." The four coach avatars, decked out in Reebok gear, are there to challenge players to hit the right moves and reach their fitness goals.
"The collaboration with Reebok was a natural fit for us. Both brands are truly rooted in everyday life, with elements from pop-culture and fashion, and not restricted to video games or sport in any way. We are thrilled to have been given the opportunity to work with such a lifestyle brand and we love the punchy and fresh choreography!"
Matthew Thomkinson, Just Dance Creative Director.
Within the map, players can participate in a TikTok challenge (because of course it's TikTok) that supports both brands' goals and messaging that revolve around fitness. The challenge encourages people to show how they celebrate every achievement with their best dance move.