Only real way to accurately describe this would be "mind blowingly amazing."
The toy company he's working for, Wow Stuff (apt name, I know), is totally cool with giving one away for free if you give the name that they eventually end up using. Go ahead and leave a comment on his YouTube video. Also, this guy deserves the publicity so share the video please.
Jamie is apparently some kind of mad scientist. He's actually building a giant robot similar to these smaller toy ones. Check it out at his site at Jamius.com. Yeah, the site could use a little work but I don't see you inventing anything awesome.
I love the guy's enthusiasm about his inventions, like a real-world Stu Pickles. He sounds like a guy I totally wanna have a beer with and call my bestest friend in the world although he may have some super villain tendencies.