I got the idea for The Amazing World of Gumball whilst working as a Development Artist at the Cartoon Network Development Studio, based in London. Previously whilst working in commercials, I’d created a load of characters for commercial pitches. These characters, with their variety of styles and formats, inspired the visual mash-up that became the final look for the show.
Initially as a Development Artist, I helped other people develop their projects. A year into my time at the studio, Daniel Lennard, Vice President of Development and Original Series, asked all the Development Artists to pitch their own ideas. I pitched a couple – The Amazing World of Gumball (called just Gumball at the time) and another about crypto-zoology
I totally would have accepted "Because there was this house burning down the street, and no one knew there was a buttload of weed in there."
Catch it on Cartoon Network, 9AM, Saturdays. If you watch one episode and you don't like it, you come back to this page and you leave a comment. I will pay you Internet dollars.